Unless you work in marketing, odds are you’re not really a fan of ads. However, that doesn’t change the fact that if you consume media of any kind, you’re being bombarded by ads all day. And while a lot of them are pretty typical, every now and then, an ad pops up that leaves an impression. Read on for some of our favorite advertisements past and present, that changed what people thought they knew about advertising!
Bearded Lady Bourbon’s ‘Stay Strong’ Ad
Sometimes, to make a memorable ad, you have to get a little bold. That’s what bourbon maker Bearded Lady did when they released their “Stay Strong” campaign. This image was only one part of the campaign, but it might just be one of the more memorable. It shows an airport security officer lubing up her fingers to get ready to check for any paraphernalia. However, the most disturbing part of this image might just be the look on her face.
We imagine that having to go through something like this would be bad enough, but actually having it done by someone who seems like they’re enjoying it would just be a nightmare. It’s definitely something that sticks with you, which means it’s great marketing.
This Porsche Ad About Small Cars
There are a couple of different ads on this list that were released by Porsche, and for a good reason. The company just keeps making incredibly funny ads using clever graphic designs. This one, released in 1967, admits that their cars are a bit too small to do anything but drive in. However, the second part of the ad pretty much acknowledges the reason a lot of people buy a car like a Porsche.
It’s a pretty clever marketing move, and it’s also a really spicy ad to have been released all the way back in 1967. It looks like something that could be released today. In fact, if they decided to bring this one back, it would probably do really well.
FedEx’s ‘Neighbors’ Ads
There are few names in delivery that are reliable or as fast as FedEx. Apparently, the company knows this because they released this ad around 2010. It shows two neighbors, with the neighbor on top handing a package to the person below him. It’s supposed to represent how fast and efficient FedEx’s services are. And if you look closely, you can see where the graphic designer placed a map of the Americas on the building’s wall.
So, basically, the commercial is saying that shipping internationally is as easy and quick as handing a package to your neighbor, which seems like a simple statement, but it’s done cleverly here. It’s also worth mentioning that there were other versions of this ad that highlighted different continents, such as Asia.